Entries Categorized as 'Search Optimization'

Google’s New SEO Guide Increases Crawlability

Date December 3, 2008

Google recently posted a new Search Engine Optimization Starter Guide:
“We thought it’d be useful to create a compact guide that lists some best practices that teams within Google and external webmasters alike can follow that could improve their sites’ crawlability and indexing.
Our Search Engine Optimization Starter Guide covers around a dozen common areas that webmasters [...]

Building Your Blogging Voice

Date December 1, 2008

Once you’ve tackled the technical hurdles of getting your blog up and running, you face an even more daunting challenge: what do you write?! Building your blog’s brand — and traffic — comes down to having a thorough understanding of your audience’s needs and desires, and giving them what they want. Including this core message in everything from emails to graphics will build your brand, and will also help your blog post get found by search engines.

Use Google Analytics to Accurately Measure Website Success

Date March 27, 2008

I love Google Analytics, which is a tool can provide an incredible amount of information. Analytics provides much more than cool graphs and a readout on how many unique visitors came to your site.
I always look to the experts when I want to learn more about a tool, and I’ve found the Holy Grail [...]