February 25, 2009
So you have a great web site or blog — but can people find you without typing in your exact address? How do you attract your perfect customers to the content you’ve created?
Search Engine Optimization
In our March 11, 2009 Dojo Radio show, Lee Rodrigues from Technology Dojo, Ivan Storck from Sustainable Web Sites, copywriter and editor Evan Denbaum and Patrick Schwerdtfeger from Tactical Execution online marketing agency talk about SEO, or how to use WordPress to optimize your web site for search engines.
The show aired live on Wednesday, March 11 from 4-5PM PST (7-8PM EST) at www.blogtalkradio.com/Dojo-Radio/, and you can listen to the archived version here.
[podcast]http://technologydojo.net/wp-content/uploads/wordpress_seo_show.mp3[/podcast]
What do YOU want to know about search engine optimization?
Thank you to everyone who called in to the show live, or sent us a question ahead of time. We didn’t get a chance to address every question, which means this is a topic we will come back to again in the future. You can submit your burning questions at any time to questions (at) technologydojo.net, which helps us select topics for future blog posts and shows.
And if you already listened to the show, tell us how we did by leaving a comment below. Thanks for helping us improve!
Important SEO Links
Here are links to some of the search engine optimization tools and resources that were discussed on the show:
Word Tracker – a paid service that helps you discover the best keywords for your website.
Google AdWords Keyword Tool – free tool to get new keyword ideas, as if you were going to buy key word advertising on Google.
Google Adwords Trends – free tool to see which key words and phrases are up-and-coming (and still affordable); great way to find opportunities for optimized press releases.
SEMRush – free tool (with premium service) that helps you get a list of Google keywords and check your competitors’ landing-pages for search engine and AdWords traffic
All-In-One SEO – a plug-in that automatically generates meta tags and optimizes your titles for search engines, and lets you fine-tune everything.
Generates META tags automatically
Posted in Dojo Radio, Search Optimization, WordPress, WordPress Plugins 
13 Comments »
February 21, 2009
So you’ve got WordPress installed, hopefully by someone who knows what they’re doing, and now it’s time to find one of those free themes you’ve been told about.
Maybe you already visited WordPress.org or googled “free wordpress themes,” only to get immediate brain trauma from the multitude of free downloads that show up. And if you are able to pick one, how do you know it’s actually going to work, and not break your site?
Catch a breath. Keep reading.
Who has the time to look through all those themes?
Thankfully, there are some really smart, generous people on the Internet already doing the research for you. Like anything worthwhile on the Internet, you just have to know where to find them.
Since I got into the WordPress game two years ago I have looked at dozens of showcase and gallery sites, and Smashing Magazine has proved to be one of my favorite theme destinations. What makes Smashing Magazine so great is that these guys not only choose themes that look great, but also download and test them to make sure they work.
It looks great, but does it work?
As someone who designs and builds custom WordPress themes, I’ll let you in on a little secret: don’t judge a theme by its cover. A theme can wow you with graphic design brilliance, but if it’s got shoddy parts (i.e. code) , it might not play nice. In other words, broken site, file for bankruptcy.
Check out these four great Smashing Magazine WordPress theme showcases. I promise there’s something for everyone:
You can also go window shopping
You can’t get free themes here, but We Love WordPress is a fantastic gallery to peruse and fall in love with WordPress all over again. Or if you’re going the custom route, a place to send your designer for inspiration.
About The Author
Ross Chapman is founder and CEO of Folks Pants, a full-service web consulting group based in Oakland, CA, and is the Customer Care & Support Manager for Sustainable Websites LLC. He speaks WordPress as a second language.
Posted in Featured Posts, WordPress Themes 3 Comments »
February 16, 2009
In our February 17 Dojo Radio show we talked about the popular WordPress publishing platform with Ivan Storck from Sustainable Web Sites.
Many people think that WordPress is only for bloggers. Not true! Lee and Ivan talked about why WordPress is such a great tool for entrepreneurs and small business owners, and how you can get started using WordPress today.
Listen to recording of the show here:
[podcast]http://technologydojo.net/wp-content/uploads/whats_so_great_about_wordpress.mp3[/podcast]
Posted in Blogging, Dojo Radio, Featured Posts, WordPress 2 Comments »
content rss
